The Business Benefits of Cloud CRM
From software deployment, to mobility, to wearable technology, cloud computing has transformed seemingly every aspect of modern business. Research indicates cloud applications and platforms will be at...
View ArticleNatural Segmentation – Letting Data Speak for Itself
Is it time to rethink traditional methods of segmenting customers? In our experience, many marketers are frustrated by current targeting methods which are often too blunt to achieve significant...
View ArticleMotivate Your Sales Team with CRM: Here’s How…
Motivate your team to get the most from your CRM and sales department by understanding that it’s about the process as much as the product. It’s hard to recruit great salespeople. Harder still to keep...
View ArticleFreeCRM.com expands offering to One Hundred Users and 100,000 Contacts in...
FreeCRM.com today expanded its cloud CRM software by making it available for up to 100 users as it celebrates ten years of the product. Additionally, FreeCRM increased the number of contacts that can...
View ArticleThe Elements of a Great Event Website
Not so long ago, you could get by with a basic event website that managed to check off all the boxes for who, what, when, where and why so long as the color scheme matched the logo. For better or… Read...
View ArticleBuilding A B2B Marketing Technology Stack
CMO’s and CIO’s must work closely to build a marketing technology stack. Scott Brinker’s 2015 Marketing Technology Landscape captures over 1,800 vendors in 43 categories. This is exciting and...
View ArticleAfter SaaS: Opportunities for Next-Gen CRM
Over the past 15 years, Salesforce.com has risen to be the undisputed leader in CRM. However, says Gartner, the CRM market overall is showing single digit growth, so companies like Salesforce could be...
View ArticleMarketers need to think CRM differently
Customer relationship management (CRM) software was developed to serve both customer service and marketing functions. In reality it is hardly ever used by marketers. Seldom do they log into their CRM...
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